"N.HOOLYWOOD" was created by Daisuke Obana and established in Tokyo in 2001. With the creator's background in second-hand vintage clothing he started to question fashion. Concluding that "the older and better conditioned something is, the more valuable it is." He uses this cincept to propel the brand forward incorporating modern functionality and silhouettes with quality materials that can age well. After moving to New York City in 2010, the brand continues to grow and persist with new adaptations.