Eytys

Unisex sneaker brand Eytys was launched by two designers from Stockholm Sweden in 2013. Founders Max Schiller and Jonathan Hirschfeld named their brand after the 1980’s, the decade which they were born in, with the “Y”s signifying Generation Y, the children of baby boomers typically born in these years. Schiller having a background in fashion having worked with Fabien Baron and Acne, and Hirschfeld previously working in the finance industry, the two came together to create shoes inspired by street culture in the 90’s. With cork insoles and many designs using a thick sole, the shoes provide high cushioning and comfort.