London-based designer Priya Ahluwalia launched her brand in 2018 as a continuation of a project from her Masters program at University of Westminster where she created clothing from second-hand garments. With a focus on environmental awareness and silhouettes inspired by her Indian and Nigerian cultural backgrounds, Ahluwalia has received high praise from across the global fashion industry. Casual yet expertly tailored loungewear, shirts, and trousers are sporty and use a well-balanced unique color palette.