London-based streetwear brand Unknown gained notoriety through their pop-up parties in collaboration with A$AP Mob. Held internationally, the parties were held in locations including Tokyo, Paris, London, and New York. The brand is now worn by top rap artists like Trippie Redd, Lil Yachty, and Ski Mask The Slump God. Signature pieces include bright colors and rhinestone detailing on track suits, oversized jackets, and accessories.