"NOTSONORMAL" is an LA-based fashion label started in 2021 by Alfredo Settimio. Alfredo Settimio is known as the original designer of The Great China Wall as well as his work with YEEZY. The label carefully selects recycled cotton and vintage upcycled fabrics to repair, dye, and wash to be reused for new garments. Achieving a high quality feeling with conscious sustainability.