Seoul-based brand Dying Breed was founded by tattoo artist and model Seungjae Han who has close ties to Korean rappers and 99%is- designer and founder Bajowoo. Known as the charismatic model from Seoul Fashion Week, the launch of his brand was a long-awaited event for the fashion and music community in Seoul. The name Dying Breed is taken from Han’s favorite comic and the collection is inspired by rock, punk, and streetwear cultures.