thisisneverthat

Seoul-based brand thisisneverthat was launched in 2010. Inspired by Korean youth culture of the 90s, the streetwear lineup consists of baggy silhouettes, faded prints, nylon jackets, and striped t-shirts. With collaborations like Hoka One One, Crocs, New Balance, and Gore-Tex, thisisneverthat has become an essential part of Korea’s streetwear fashion culture.