The brand "PUMA" was created in Germany. Over the years PUMA has established itself not only as a global sports brand, but also as a fashion brand with staple pieces within the cultural world such as the "Clyde" and "Suede" shoes. In recent years, PUMA has further delved into the fashion world by collaborating with fashion houses such as "McQ" by Alexander McQueen and "MCM" to name a few.