"ERL" is a unisex brand by Eli Russell Linnetz a Venice Beach Native that was established in 2018. Working and collaborating with artists like Lady Gaga, Justin Bieber, Kanye West, and so many more, he's no stranger to creative visuals. Wanting to invoke emotions of nostalgia from his teenage days in Venice Beach he continues to innovate while exploring American styles. Pulling inspiration from prom night to highschool jocks his designs are filled with feelings of youth. From the creation, to shooting, to shows, ERL does it all himself as he fully invests his attention and creativity into his collections.