Previous stylist for Kanye West and Justin Bieber, as well as Creative Director for Yeezy's design team - Sebastian Hunt and Dylan James Richards present entire studios. The brand was founded in LA and with Hunt and Richards background with celebrity styling as well as the new era of modern youth culture and fashion, they introduce elegant basics that can be worn regardless of age, gender, or body type. The brand offers luxuriously high design and quality at an affordable price point to remain inclusive to everyone.