1017 ALYX 9SM
1017 ALYX 9SM was founded by Matthew Williams, who has worked as a creative director for various artists, including Lady GaGa and Kanye West, in the music industry, and is also a member of the DJ team BEENTRILL, which you may have heard of at least once. The brand is named after his daughter. It is a modern classic that mixes elements of luxury and subculture. He has developed a lineup that expresses his own aesthetic, titled "Aggressive Elegance." He also says, "There are so many useless things in the world. At the same time, I think that in today's world, there are more options than in the past to reduce this waste and differentiate yourself from others." His work has a sharp, clear, sporty atmosphere, with an exquisite ruggedness. His sensibility was immediately purchased, and in addition to being worn by celebrities both in Japan and abroad, he has also collaborated with Christian Dior, NIKE, Stussy, and others in recent years, spreading his name to the fashion scene around the world.
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