A$AP Rocky × PUMA

A collaborative collection with Puma global ambassador, music artist, creative director, and designer A$AP Rocky. A$AP Rocky's fashion savvy, style and cultural expertise are expressed in a full collection that brings a new perspective to the growing motorsports audience. A$AP Rocky himself is not only involved in the design of this collection, but also in styling, direction and marketing, playing the role of a true creative director. His attention to detail is apparent in the campaign with Puma, where he fuses his own German expressionism with a playful world to express the childlike spirit and imagination that is often lost as we grow up. This campaign conveys the importance of expanding your imagination and never losing sight of your dreams.