The brand "Baobab COLLECTION" was founded in Belgium in 2002, inspired by the charm of Tanzania, Africa, a country full of vivid colors and fragrances. Named after the "baobab tree," which is cherished by Africans as the "tree of life," the brand launched its career as the first luxury candle brand to market with large-sized candles in a wide range of colors and finishes. Since then, aroma candles and diffusers have been recognized as luxury decorative items, and today, as a world-famous fragrance brand loved by celebrities, it is widely distributed in major department stores and select shops around the world, including flagship stores in Belgium, London, Paris, and New York.
