Designer Masayuki Ino established his own brand Doublet with pattern maker and artist Takashi Murakami in 2012 after working for Maison Mihara Yasuhiro. Their collections feature casual daily wear with a sense of incongruity and garments are produced in Japan. Novelty and unique details add to the avant-garde and Japaneseness of the collections. In 2018 Doublet received the LVMH Young Fashion Designer Prize, and continues to wow fans and followers with long lines outside stores during the newest drops.
