"FCTRY LAb (Factory Lab)" is a company that converts ideas into 2D and 3D visuals, designs that take into account biomechanics, comfort, and fit, and creates shoe blueprints. New materials such as sugar cane and coffee beans, crazy shapes and structures that go beyond the limits of imagination, FCTRY LAb is also a place to experiment with ideas. It has also been a topic of discussion for producing shoes for various famous brands and celebrities, including Yeezy, Jay-Z, NLE Choppa, Jalen Ramsey, and Lady Gaga.