FLOWER IN THE ASHES is a fragrance brand created by Cho Gi-Seok, a representative Korean photographer and creative director. Symbolizing "flowers blooming in ashes," as the brand name suggests, it expresses the coexistence of contrasting elements such as loss and rebirth, light and darkness, and dreams and reality through scent.
Viewing perfume not merely as a product but as a form of expression that evokes art and memories, the brand incorporates an ethereal worldview into its fragrances and sculptural bottle designs. It develops fragrances that weave a narrative when worn, blending deep, layered scents of florals, spices, woods, and musks with visual beauty.
