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The founder, Pierre-Louis Aubrey, is a "French prophet" who turns his visions into art and embodies them by printing them on clothing. While accessing the spiritual dimension, he sometimes becomes mentally unstable and experiences "delusions," "speech impediments," and "distortions of reality," but this is the creative process, and this madness is the driving force behind his art and his means to "fulfill his destiny." He believes that any malice or curse directed at him will not reach his soul, but will instead bounce back to the person who cursed him, and this is the philosophical/talismanic essence that is embodied in the name "Forbidden." Forbidden Knowledge, which has the power to break through conventional fashion expression, is a "wearable prophecy book."
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