GLOWNY is a fashion brand with cutting-edge designs that have exploded in popularity on social media, quickly becoming a driving force among Korean brands. The brand continues to attract many fans with its girly atmosphere and comfortable materials and designs, and offers a sophisticated girly x retro seasonal collection that makes use of Korean body lines, as well as a classic line that is casual for adults. It is currently the most talked-about brand, having been worn by Korean idols.