Hedie.+

The brand name "Hedie.+" is a combination of He (English: he), die (German: feminine noun), and + (crossover), and represents the brand's philosophy. It is a brand that enjoys crossovers and expresses itself without being bound by existing frameworks. It does not belong to any particular group, enjoys new visuals beyond existing frameworks, and is not afraid to be unique. For people who can enjoy crossovers of culture, era, age, and gender, it proposes a more free way of fashion, addressing the inconveniences that come with the limitations of men's items.