HYSTERIC GLAMOUR
A fashion brand launched in 1984 by Nobuhiko Kitamura. Based on American casual style with denim, military, workwear, and outdoor wear, the brand develops collections based on slim silhouettes that inject the essence of pop culture such as rock music, art, pornography, and mass production from the 1960s to 1980s. The brand also has an insatiable desire to explore and craftsmanship in the creation of things, which is present in everything from materials to sewing and processing. While paying respect to the good old specifications seen in vintage pieces, the brand is also eager to incorporate advanced technology that makes full use of technology, and is also devoted to developing its own materials. In addition, the graphic work that visualizes the worldview is also one of the symbols of the brand. Furthermore, through collaborations with famous musicians, artists, and respected manufacturers, the brand offers the premium pleasure that can only be obtained from the real thing.
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