Jaded London

Jaded London is a British fashion brand founded in 2013 by siblings Jade Goulden and Grant Goulden. The brand is popular for its bold, colorful designs and unique streetwear that combines modern style with traditional prints. It targets a young demographic in particular, and its trendy designs are popular with fashion lovers around the world. Since its founding, the brand has quickly gained popularity, being worn by famous celebrities such as Beyoncé and Taylor Swift.