JIAN YE is a Japanese fashion brand launched in the Fall/Winter 2021 season. Founded by designer Kosuke Sugeno, who is half Japanese and half Chinese and graduated from the Vantan Design Institute, the brand incorporates three elements into everyday wear: “gamification,” “functionality,” and “Asian flair.” It has also garnered significant attention for its original visual creations, which make extensive use of 3D scan data, illustrations, and bitmap graphics.