In 1994, while studying at Tama Art University, he was attracted to the artistic nature of shoes and acquired knowledge at a shoe factory. After learning how to make wooden shoe lasts from a craftsman, he began making shoes on his own and started a shoe-focused brand in 1997. In January 2016, he changed the brand name to "Maison MIHARA YASUHIRO" and currently continues to present its products at the Paris Collection. The brand's theme is its commitment to materials, outside-the-box thinking, and in-depth design work, which is reflected in not only its shoes but also its playful clothing, which have received high praise and continue to attract attention both at home and abroad.