Mimi Wade

Mimi Wade is a fashion brand established in 2015 by London-based designer Mimi Wade. It is characterized by its original designs, which fuse the glamorous world of Old Hollywood with 90s culture and the pop visuals of B-movies. Drawing inspiration from her grandmother, a Hollywood actress, Wade incorporates lace, vintage-like details, and humorous graphics to propose a style that is both feminine and rebellious. Her collections, which blend a nostalgic mood with contemporary sensibilities, embody free self-expression and female empowerment, earning support from fashion lovers worldwide.