The fashion label "MINUS" was launched by designer Toru Fujimoto in 2012. Fujimoto has been creating new collections based on vintage clothing that he collects. The garments are heavily inspired by hardcore punk subcultures. The designer himself is onsite and carefully tailors each garment in his own atelier. His wild sewing style is created by his obsession with details. Reflected in his brand is his philosphy of "There are hints for a beautiful future in the shadows of time."
