Launched in 2018 by Italian fashion brand Moncler, the Moncler Genius project invites other famous designers to interpret the brand’s identity and create a collaboration line. Designer Hiroshi Fujiwara fuses grunge and Harajuku style into Moncler’s traditional ski-wear, with vibrant colors and typography. London based designer Craig Green focused on the scientific aspect of Moncler’s clothing, and created innovative garments with exaggerated proportions. JW Anderson injected bright colors and unique 3D details into his lineup, while sticking to Moncler’s functional sportswear background.
