After graduating from Central Saint Martins, Nicholas launched his own brand, "Nicholas Daly," in London in 2015. Nicholas, who is British and Jamaican, was inspired by his early experiences with music and culture, influenced by his parents, and mixes this with the tailoring techniques he learned on Saville Row, ethnic and cultural elements. For FW23, the theme was jazz and rave. The brand has launched a collection entitled "ROOTS TO REBEL". Since 2019, the brand has been winning various awards and releasing collaborative collections with Adidas and Fred Perry, making it a new and exciting brand.
