Founded in 2020 by Sebastian Moraga and Roe Hodgson, who were both based in Los Angeles and worked as archive curators. The two hit it off through their passion for collecting archives of Japanese designer brands. After collecting thousands of designer items, they delved deeper into the world of vintage Americana from the 50s and 60s, which many designers used as references. Based on the idea that "vintage items are limited in number and not available to everyone," they started "NO MAINTENANCE" with the aim of conveying new value as original clothing. In the United States, they have gained a reputation for having a community of celebrities. The brand name comes from the concept of "authentic, long-lasting, and comfortable clothing," and they do not set a seasonal theme, but instead propose an authentic style that reflects the designer's mood at the time.
