"PRAYING," a womenswear brand that evokes the distorted energy and nostalgia characteristic of the early 2000s, the dawn of the internet. Built upon fast fashion, a symbol of modern times, its items featuring concepts full of satire and irony towards contemporary society quickly became a hot topic, worn by fashion enthusiasts who resonated with the message, as well as influencers and celebrities who ironically leveraged it. Currently, the brand is enhancing its presence through collaborations with entities like Gucci Vault, Gucci's concept store, and adidas, suggesting that PRAYING's ironic prayers are beginning to resonate within the fashion industry.
