The world's premier eyewear brand, born in the USA in 1937. A new chapter for Ray-Ban, spearheaded by A$AP Rocky as creative director. The collection boldly reinterprets the brand's icons, offering a lineup that merges street and luxury, tradition and innovation. This collection, which combines A$AP Rocky's vision—a leader in culture spanning music, fashion, and art—with Ray-Ban's heritage of over 80 years, proposes a new era of eyewear style.
