The brand "SKOOT" by MLMA, who is active in multiple fields as an artist, fashion designer, rapper, model, and beauty influencer, was born in Korea in 2017 through social media with the concept of "pursuing valuable quality and timeless aesthetics and showcasing rare items." The design, which combines hip hop and punk, has attracted attention mainly from the younger generation, and the brand has quickly become a hot topic, with Billie Eilish, aespa, (G)I-DLE, and Paloma Mami wearing the brand's costumes. The brand reflects its own unique worldview, such as incorporating the artist's own manga-style illustrations and art, and "Imochu," which depicts his beloved cat "Kimutako" as Pikachu.
