Born into a family with a long history of leather business, creative director Nellie Kamras has been fascinated by the depth of leather. She launched the luxury brand Stand Studio in Stockholm in 2014. Kamras does not create a ready-to-wear collection with a set theme for each season, but instead focuses on outerwear, centered on leather and textiles, which she has a strong interest in. Inspired by French fashion, the feminine silhouettes are created using a wide range of materials such as high-quality lamb leather, calf leather, wool, fur and faux fur, creating unique designs that capture the hearts of viewers.