SYNC.

SYNC. is an apparel brand launched by MEDICOM TOY, which has a track record of collaborating with international artists, creators, designers, and brands, and has produced many hobbies, including figurines such as BE@RBRICK, which have enthusiastic collectors and fans all over the world. Based on the concept of "synchronize," the brand collaborates with various artists and continues to release items that cherish the connection between artists and items, without being limited to one genre. In particular, the collection with Hajime Sorayama, a representative Japanese artist who also gained popularity in his collaboration with Christian Dior, was explosively popular.