A "phygital" jewelry brand launched in 2023 by OZworld. A digital and physical jewelry brand. Like yin and yang, fire and water, male and female, one cannot exist without the other. From OZworld's point of view this is the same for our physical and digital world. VOiCE also pays homage to hip-hop culture with "ice" as in jewelry within the spelling of VOiCE. Voice has a will, and the will is in stone. A voice to bring together diverse communities amongst the digital and physical world.