By creative director Sunyuul Yie, YUUL YIE's sister brand, YIE YIE was established in 2015. While maintaining the same unique sensibility as the main brand YUUL YIE, YIE YIE has managed to create its own lane. Common themes and motifs still revolve around ribbons and hearts, with the focus being on genuine leather shoes. Made to last and be fashionable YIE YIE has quickly grown to one of the most recognizable brands worldwide.
