"A Love Movement Project" is a Happy & Enjoy Project launched by Tetsuzo Okubo in LA in 2002. The brand's first one-of-a-kind remade cashmere shirts and hoodies were sold exclusively at LOUIS VUITTON member sales. The exclusivity of the products quickly made these items highly sought after in Los Angeles. The brand has since collaborated with Readymade, Dr. Romanelli, and AMIRI. Being worn by Red Hot Chili Peppers and Damien Hirst, the brand has no boundaries within the fashion industry.
