"Bally" is a long established fashion brand that was founded in Switzerland in 1851. Originally specializing in shoes, it evolved into a luxury brand due to the supreme quality of materials and sophisticated designs. With the succes of the brand's "Screep" dress shoes it established itself as a fashion brand and began creating apparel, accessories, and eyewear all as mainline items. Recently, Rhuigi Villaseñor, founder of fashion label "Rhude", was appointed creative director for the SS23 season. As a precursor to this collection, this capsule collection titled "Bally Curling" was launched. Breathing new life and styles into the pre-existing aesthetics of Bally.
