ALEXANDER DIGENOVA

Alexander Digenova, a designer born and raised in Laguna Beach, California, launched his own brand. He started screen printing long-sleeved shirts with his own words as a homage to famous designers. In 2015, he launched his collection with the desire to "make his own clothes." He draws inspiration from his own experiences, lifestyle, culture, music, and more to develop his collection. His designs reflect elements of punk, heavy metal, and grunge, and are very popular.