EMOTIONAL WORLD

EMOTIONAL WORLD is a fashion brand that was launched in Tokyo in 2019. Launched by designers Log and Young, the brand develops its own unique worldview based on the reconstruction of vintage fashion and music culture. The brand is characterized by its remakes that incorporate traditional Japanese techniques such as sashiko and boro, while being influenced by American casual and 90s rock and girl punk. The materials used are mainly old clothes and dead stock, and each piece is given its own unique character through natural dyeing and hand processing. The brand offers a wide range of items, from outerwear and cut-and-sew items to bags and accessories. All of the items are experimental and full of craftsmanship, and are characterized by a free style that is not bound by existing frameworks. They propose "emotional clothing" that combines nostalgia and a rebellious spirit, aimed at young people living in the city and people who value their own sensibilities.