ERL
A unisex brand by designer Eli Russell Linnetz. He has been active as a photographer since before the brand was founded in 2018, and is known for his collaborations with famous artists and brands such as Kanye West, Lady Gaga, Justin/Hailey Bieber, Burberry, Apple Music, and Tesla. In "ERL," Linnetz depicts the nostalgic and sentimental memories and landscapes in the hearts of young people in LA, which overlap with his own experience of growing up in Venice beach. For example, college life symbolized by sports teams and prom nights. Skaters running through Venice, etc. It is an exploration of American style that everyone can feel the sparkle and nostalgia of. The brand's visual look, photographed by Linnetz himself and conveying the world view of ERL, is also a must-see. In the SS23 collection, He has been attracting even more attention recently, having been welcomed as a guest designer for Dior.
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