In 2019, he launched his Los Angeles-based eponymous brand, GREG ROSS. Drawing on the sensibilities he cultivated through years of involvement in design for Ye’s YEEZY, the brand is characterized by its one-of-a-kind clothing that blends sculptural silhouettes, nostalgic graphics, and exclusivity. His ability to transform rugged pieces inspired by workwear, military wear, oversized fits, and power shoulders into luxurious looks is an expression only a former stylist could achieve. Now gaining momentum, it is an increasingly high-profile brand frequently worn by many celebrities.