GUESS USA

GUESS USA is developing a collection with ERL founder Eli Russell Linnetz as the rebranding director. The historic archives of GUESS, which is distributed worldwide, have been updated with a modern essence, and the nostalgic yet new proposals have attracted many fans. The lineup includes antique leather, faded denim, sun-bleached fur, painted and damaged items, and classic items with logos. Eli, who is also a photographer, photographed all the looks, so please take a look at the visuals.