Copenhagen native brothers Julius and Victor Juul debuted their first clothing line at Milan Fashion Week SS17, naming their brand after their great-grandfather Heliot Emil. The garments have a clean minimalist silhouette made with innovative fabrics and technical design. Their genderless lineup is made up of a neutral color palette of blacks, greys, and whites with bright silver metal details. Artists like BTS, Black Pink, Kendrick Lamar, and Rich The Kid have been attracting the world’s attention onto Heliot Emil.