MAHOLLOVA is a fashion project launched in 2026. It freely traverses diverse cultures and imagery, from art, history, fantasy, sci-fi, and folklore to the sculpting of the body. Drawing on creative work both at home and abroad that extends beyond fashion, including graphics and video, it combines elements from different genres and eras through a distinctive lens, translating them into garments through experimental pattern-making and unique material treatments. Starting from the archetypes of existing clothing, it presents new styles in which disparate elements coexist. Positioning Fall/Winter 2026 as a pre-launch, it establishes the sculptural foundation of MAHOLLOVA that will lead into future collections.