A sustainable incense brand launched in 2018 with the concept of "scents that bring inner peace." Directed by Kim Young-woo, a former stylist at YG Entertainment, the brand expresses his personal culture and aesthetic through the medium of scent. The products use 100% natural fragrance ingredients and are all manufactured within South Korea. By utilizing a proprietary production method that uses no ignition agents or wood shavings, the brand achieves a pure and sophisticated scent without any impurities.