Reebok CLASSIC × N0IR

"Reebok CLASSIC × N0IR" is a collaboration between "Reebok CLASSIC", the casual line of the world-famous sportswear brand "Reebok", and "N0IR", a creative group led by "SWAY (DOBERMAN INFINITY)". Based on their concept of "The moment 0 becomes 1: 0 to 1", the 1 was replaced with "R", the initial of Reebok, and the design was based on the theme of "0 to R". In addition to the initial, this "R" also means "Revolution", and it is said to contain a powerful message of starting a revolution within yourself.