Kenichi Gonmori, owner of Harajuku vintage shop Lost Hills, started his own brand Bow Wow in 2017. Inspired by Japan’s power in the fashion industry in the 90s, Gomori wanted to craft and showcase garments which embody the intersections of 90s hip hop and Ura-Harajuku culture. T-shirts with faded colors and vintage prints, workwear trousers, and sneakers in collaboration with Japanese brand Maison Mihara Yasuhiro can be found in Bow Wow’s lineups.
