発売情報

Dear BORO
SS26 COLLECTION

Feb 5, 2026

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発売情報

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Dear BORO, the first fashion brand by fashion curator Motofumi "Poggy" Kogi, will debut. The first collection, 2026SS, will be released on Saturday, February 7th. It will be available at NUBIAN Harajuku/Osaka/Nagoya/Sapporo/Shibuya from opening time, and on the online store from 11 AM. To commemorate this launch, NUBIAN exclusive items are also available.
Additionally, designer Poggy and rapper S.H.O, who released a song named after the brand, will be visiting on Saturday, February 7th at 5 PM.
*Please note that times are subject to change without prior notice.

Under the theme of "a brand for wearing the 'essence' that is loved across generations," Poggy proposes a new style where Japan and the world, tradition and innovation intersect, combining the beauty of sewing techniques and materials passed down through generations with diverse cultures and the spirit of freedom that influenced him. Young Japanese artisans dedicate time and skill to creating each piece, with the texture of denim, the power of graphics, and the delicate details crafted by their fingertips being the greatest features.

From the NUBIAN exclusive items, a special BLACK colorway of the collaboration item with Eric Haze will be available. This piece features Haze's logo embroidered with a playful, hand-stitched feel, and special boro fabric with Haze's artwork combined at the cuffs. This is a limited edition item. The lineup also includes a denim jacket that catches the eye in the lookbook, expressing the contrast between heavily washed vintage processing and bold color retention, with original buttons inspired by sashiko stitching, as well as jeans and a blouson with boro transfer prints.