thisisneverthat

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    Seoul-based brand thisisneverthat was launched in 2010. Inspired by Korean youth culture of the 90s, the streetwear lineup consists of baggy silhouettes, faded prints, nylon jackets, and striped t-shirts. With collaborations like Hoka One One, Crocs, New Balance, and Gore-Tex, thisisneverthat has become an essential part of Korea’s streetwear fashion culture.