Scott Ramon Mescudi, also known as Kid Cudi, is a rapper and the artistic director of his fashion label "MOTR". Designed in LA and produced in Italy, the items are what Scott envisions as unconventional outsider style. The brand's debut collection is a fusion of 90s grunge, hip-hop, and futuristic styles, including a tribute to Nirvana's Kurt Cobain - a spearhead to people who defy the norm. The MOTR logo pays homage to gamer culture with its stylized UFO, which was created in collaboration with designer NIGO.
